Three places,
one thread.

I grew up in Kota, Rajasthan, in a family where business was part of everyday life. School leadership introduced me to the responsibility of representing others.

Growing up in Kota also meant seeing education shape a city. Students arrived with ambition, and a whole ecosystem existed around their needs. Roomkart.in began in 2014 with a problem close to that environment: finding accommodation. Emote Ventures backed it with ₹10 lakh, and The Quint featured it.

Crafito took me into a different kind of work. Branding, websites and content for clients such as Career Point University and Country Inn Goa made the responsibilities of service work very clear: scope, deadlines, communication and delivery.

Studying Information Management for Business at UCL gave me a structured way to think about business and information.

Living in London broadened my perspective on technology, people and the opportunities emerging in India. Society roles and cultural events like Rangeela added a different education: coordinating people, communicating clearly and getting work done with others.

Film has been another thread. Production work on Badrinath Ki Dulhania and Kota Junction, 14 short films and a Jeep India commercial taught me visual storytelling, and the coordination needed to turn an idea into a finished piece.

Returning to India, working with established family business operations exposed me to production, supply chains, vendor relationships, teams and financial discipline.

Dayjoy brought these experiences together in a much more demanding setting. Products, manufacturing, distribution, learning and operations all affect one another. A useful strategy has to survive that connection. It has to make sense to the people expected to carry it out.

Today, I am interested in building that capability: teams with clearer responsibilities, systems that support consistent work and businesses that keep learning as they grow.